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PitchCraft
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For first-time pre-seed and seed founders

Build a fundraising story investors can understand.

Turn your startup evidence, financial assumptions and investor priorities into a clear, traceable and adaptable fundraising deck.

Build My Pitch See How It Works
12–16
Substantive slides
24 months
Deterministic model
8
Readiness categories
100%
Claims traceable

Slide 03 · Problem

Sample data

Enterprise teams lose 11 hours a week to manual workflow reconciliation.

Evidence status: Company ActualSource: Customer interviews · 12 interviews
Claim verified against source of truth

ARR

$1.2M

Evidence status: Company Actual

FY2026 · Source: Financials

Investor variant

Northstar Ventures

  • Traction moved earlier
  • Enterprise GTM emphasised
  • Facts unchanged

24-month model

Base case
Sample 12-month projection. Revenue grows from $12K to $124K per month while burn rises from $58K to $78K per month. Runway 16 months.
Monthly revenue and burn, in thousands of dollars
MonthRevenueBurn
Month 1$12K$58K
Month 2$15K$60K
Month 3$19K$62K
Month 4$24K$63K
Month 5$30K$66K
Month 6$38K$68K
Month 7$47K$70K
Month 8$58K$71K
Month 9$71K$73K
Month 10$86K$74K
Month 11$104K$76K
Month 12$124K$78K

Why PitchCraft

Not an AI deck generator.

A fundraising operating system that keeps your narrative, numbers and evidence synchronised.

One source of truth

Enter each business fact once. Every slide, model and variant reads from the same record.

Source of truth

$1.2M ARR · verified

Deck
Financials
Variant

Evidence-grounded storytelling

Each claim carries a status: company actual, founder assumption, external benchmark or unverified.

ARR

$1.2M

Evidence status: Company Actual

Source: Financials · FY2026

Investor-specific variants

Reorder and re-emphasise for a named fund without ever changing the underlying facts.

General deck

ProblemProductTractionGTM

Northstar variant

TractionProductGTMProblem

Facts unchanged

Financials connected to the pitch

A deterministic 24-month model drives the financial slide — no AI arithmetic.

Sample 12-month projection. Revenue grows from $12K to $124K per month while burn rises from $58K to $78K per month. Runway 16 months.
Monthly revenue and burn, in thousands of dollars
MonthRevenueBurn
Month 1$12K$58K
Month 2$15K$60K
Month 3$19K$62K
Month 4$24K$63K
Month 5$30K$66K
Month 6$38K$68K
Month 7$47K$70K
Month 8$58K$71K
Month 9$71K$73K
Month 10$86K$74K
Month 11$104K$76K
Month 12$124K$78K

Explainable readiness review

Eight scored categories, each with an explanation and a recommended action.

Evidence82
Clarity91
Numeric consistency100

Structured feedback

Share a link, collect dimension-level feedback and see the recurring themes.

Mentor

Retention story is thin.

Angel

How sticky is enterprise usage?

Advisor

Add enterprise churn.

Recurring theme

Clarify enterprise retention

How it works

Facts → evidence → financials → story → investor → export.

Every stage writes back to the same record, so the deck can never drift from the numbers.

  1. 01

    Tell us about your startup

    A guided intake that captures the facts investors ask about, one section at a time.

    Startup profile · Company

    Company name

    FlowOps AI

    Stage

    Seed

    Business model

    B2B SaaS · annual contracts

    Investor question: what does this company do?

  2. 02

    Verify your evidence

    Mark what is measured, what is assumed and what still needs a source.

    ARR

    $1.2M

    Evidence status: Company Actual

    Net revenue retention

    112%

    Evidence status: Founder Assumption

    Market size (SAM)

    $4.1B

    Evidence status: External Benchmark
  3. 03

    Build your financial story

    18–24 months across three scenarios, calculated deterministically from your inputs.

    MRR today

    $98K

    Monthly burn

    $164K

    Runway

    16 mo

    Sample 12-month projection. Revenue grows from $12K to $124K per month while burn rises from $58K to $78K per month. Runway 16 months.
    Monthly revenue and burn, in thousands of dollars
    MonthRevenueBurn
    Month 1$12K$58K
    Month 2$15K$60K
    Month 3$19K$62K
    Month 4$24K$63K
    Month 5$30K$66K
    Month 6$38K$68K
    Month 7$47K$70K
    Month 8$58K$71K
    Month 9$71K$73K
    Month 10$86K$74K
    Month 11$104K$76K
    Month 12$124K$78K
  4. 04

    Generate your deck

    12–16 substantive slides ordered for your stage and business model.

    Enterprise teams lose 11 hours a week to reconciliation.

    ContentEvidenceAIFitWarnings
    Evidence status: ActualEvidence status: Benchmark
  5. 05

    Adapt it for investors

    Create a named variant with a transparent adaptation summary — facts stay fixed.

    General deck

    ProblemProductTractionGTM

    Northstar variant

    TractionProductGTMProblem

    Facts unchanged

  6. 06

    Review, improve and export

    Run readiness and consistency checks, then export PPTX or PDF with export QA.

    Export QA

    • ✓All numbers match the financial model
    • ✓Every claim carries an evidence status
    • !Two slides exceed the readability threshold
    PPTXPDF

Connected system

One verified set of facts. Every fundraising output.

Change an assumption in the model and the story, slides and review all reflect it — or the consistency checker tells you they do not.

Source of truth

ARR$1.2MEvidence status: Actual
Enterprise logos18Evidence status: Actual
Gross margin78%Evidence status: Assumption
SAM$4.1BEvidence status: Benchmark

Use of funds

  1. Capital

    $500K · Engineering

  2. Spend

    Hire 3 engineers

  3. Milestone

    Launch enterprise product

  4. Evidence for next round

    100 paying customers

Narrative

Positioning and slide copy

Deck

12–16 stage-fit slides

Investor variant

Order and emphasis

Financial slide

Model-driven numbers

Readiness review

Eight scored categories

Export

PPTX / PDF with QA

Numeric inconsistency

Traction slide

$1.2M ARR

Financial model

$1.1M ARR

Review source-of-truth value →

What makes it different

Presentation software makes slides. PitchCraft makes the reasoning behind them.

Design tools and generic AI writers both stop at the artefact. PitchCraft keeps the facts, financials, adaptation and review connected.

CapabilityPresentation toolsGeneric AI writersPitchCraft
Creates slidesYesYesYes
Uses verified startup factsNoNoYes
Connected financial modelNoNoYes
Tracks evidence and sourcesNoNoYes
Investor adaptationNoNoYes
Readiness reviewNoNoYes
Version historyNoNoYes
Numeric consistency checksNoNoYes

PitchCraft does not predict funding probability and never claims a better deck guarantees investment. It makes your story clearer and your claims traceable.

Product spotlight

Built for the questions investors actually ask.

Readiness review

Diagnostic, not a prediction

Readiness score breakdown: Clarity 92 out of 100, Evidence 71 out of 100, Numeric consistency 100 out of 100, Stage fit 87 out of 100.

Evidence 71. Four traction claims have no linked source. Recommended action: attach retention data to the traction slide.

Structured feedback

Mentor · Aug 21

Retention story on the traction slide is thin.

Angel · Aug 22

How sticky is enterprise usage after month three?

Advisor · Aug 23

Add churn for enterprise accounts.

Recurring theme

“Clarify enterprise retention”

Investor variant · Northstar Ventures

General deck

ProblemProductTractionGTM

Northstar variant

TractionProductGTMProblem

Facts unchanged

What changed

Traction moved earlier · Enterprise GTM emphasised

Why

This investor prioritises B2B SaaS businesses demonstrating enterprise traction.

What stayed constant

Revenue, customers, financial projections, market assumptions.

Version history

  1. V4Investor variantToday
  2. V3Mentor feedbackAug 23
  3. V2Initial reviewAug 21
  4. V1Initial draftAug 20

Build the fundraising story behind your next round.

Bring your evidence, financial assumptions and investor narrative into one connected workspace.

Create Your First Pitch